With the theme Paskong Pinoy: A Philippine Christmas Celebration, the Micro, Small, and Medium Enterprises (MSMEs) Hub was inaugurated by Ambassador Jaime Victor B. Ledda together with Mr. Benedikt Madl, Policy Officer for DG TRADE of the European Commission; Commercial Counselor Magnolia Misolas-Ashley; and Trade Assistant Maria Tereza A. Borja, on 17 December 2024. The Hub aims to provide a physical exhibit of Philippine products to support business-to-business (B2B) matching.

The MSME Hubs, which are being established in Philippine Trade and Investment Centers in key cities around the globe, which features rotating and carefully curated exhibitions of the finest quality and export-ready products of Philippine MSMEs for overseas buyers, is part of the Department of Trade and Industry's (DTI) commitment to empower MSMEs and establish the Philippines as a trusted global supplier and as a smart, sustainable, and commercially meaningful partner in key sectors for export.